REAL British Cuisine: A Visitors Guide #4 – Jaffa Cakes

real-british-cuisine-a-visitors-guide-4-jaffa-cakes

There are few things dearer to my heart (or should that be my stomach) than a Mcvities Jaffa Cake. A wonder of food engineering, flavour and texture combination, Jaffas illustrate well the British tendency to enjoy a foodstuff with a hint of playfulness and fun about it. A small disc of firm, dry sponge holding a smaller disc of tangy marmalade coloured jelly, the jelly half finished with an ethereally thin layer of dark chocolate. Chocolate and orange are always a fine combination, and the “smashing orangey bit”(as advertising instructed us was the term for the centre of the Jaffa Cake) is refreshingly sharp and holds up well to the twin attack of  chocolate and slightly stale tasting sponge. I must point out here that a hint of staleness with regards to confectionary is no bad thing for the British. In fact, we have a soft spot for really low quality sweet things, waxy “chocolate” Rainbow Drops being one example that springs to mind from my happy sweetshop memories. No, for some of us, the beauty of the Jaffa Cake lies in the ritual of how you eat them. Heaven forbid that we should actually just bite, then chew. No, no. This is Great Britain! Do you scrape the chocolate away with your front teeth, then separating the jelly from its spongey mooring? Or is it a case of  precision-nibbling away the sponge, to then attack either the orange from below, or to strip it of its choccy covering. The saliva producing quality of Jaffas makes them one of the most horrendously moreish snack cakes that money can buy, and many a large cardboard tube has been finished off at a shamefully fast speed. (Ahem) Indeed, they have long been known as a staple of cash-strapped students eager for sugar to dampen down the munchie attack brought forth via daytime TV/Jazz Cigarettes…

So how long have we been in love with this plucky little fella? Like most things British, it has a long history, first emerging waaaay back in 1927, and remaining popular ever since. A question also remained popular too, namely: Is a Jaffa Cake a cake or is it in fact a biscuit? Now, under UK law, no VAT is paid on biscuits and cakes, with one notable exception. Chocolate covered biscuits incur value added tax. Her Majesty’s Customs And Excise challenged this in 1991 and took McVities to court over the matter, probably due to the fact that Jaffas are about the same size as most biscuits. McVities responded by making a giant Jaffa Cake – the thought of it just makes my knees go – to show that they were essentially just miniature versions of cakes. The court ruled in their favour and subsequently we can say for definite that the Jaffa is indeed a cake. Waste of court time? I think not! Truly a British icon (my Nan told me of a meal in her youth where a solitary Jaffa Cake was given as a dessert), a world without smashing orangey bits is a world I want no part of. Just watch Spaced to see the joy that they elicit. That’s how we feel about ‘em!

Croosh
Casey – Here Goes Nothing

Share
  • UraiFenn

    These are one food I’m addicted to, I don’t think I could live in a world, were going through a 15 pack a minimum of once a fortnight during the length of a TV show, would be considered unacceptable.
    One thing I love about them is some of the mad advertisements for them, the perfect for sports bags in the above example is great, you do an hour of working out at the gym, the eat the whole 15 pack in a tenth of the time, consuming twice the calories you’ve just worked off. How about the mini ones perfect for school bags, that used to have twice the sugar of the normal ones gram for gram, perfect for that midday sugar rush to drive teachers mad.

  • Jakob

    I am a huge fan of the raspberry and cherry varieties of Jaffa knock-offs we can get over here. “A wonder of food engineering, flavour and texture combination” is exactly how I’d put it.