Been in a hole or cave today? I’ll catch you up. Somebody went on 4chan, and offered up loads of naked pictures of female celebrities. As I write this, we await any real confirmation of how the pictures were obtained, and where they came from.
I’ve spent the day trying to in some way apportion blame. Unfortunately I’ve also spent the day being wrong, and looking at things from the wrong perspective. So here’s my attempt to get it right. (more…)
I’ve been saying for years that we don’t make podcasts. We make audio form entertainment, some of which is available in the shape of a podcast. To me, and therefore to Simply Syndicated, podcasting is a delivery method, not a type of media. You started to see that really take shape a little over a year ago when we launched Simply Everything. That’s a subscription service that gives you access to the vast back catalogue of Simply Syndicated content. That content may have once been available to people as a podcast. Now it isn’t a podcast, but it still exists and you can still listen to it.
This isn’t a post about Simply Everything. This is about monetisation of content. I’m talking about this because I think we’re at a point where we’re going to see some amazing stuff happen with that content. It started just before SoundCloud announced that they were bringing advertising to their platform. Without going into detail that I’m not allowed to go into (not because of SoundCloud) I can tell you that they aren’t the first, or the only people to be talking about monetising the vast library of spoken audio content that’s out there on the internet. Not only am I reading a lot about it in the news, but I’m reading a lot about it in my email inbox. It’s clear that we are about to reach a very special turning point for online audio content, and with any luck, it’ll be the kind of turning point that allows me to buy a new car and a big TV.
So why is this happening? Let me give you a made up quote that you might recognise, but remember I made it up. “Our streaming service has 22 million songs”. You’ve heard something like that before haven’t you. iTunes have 22 million songs, but so do Spotify, Deezer, Rdio, and pretty much every other music store and subscription service on the planet. And guess what, it’s the same 22 million songs. There’s only so much music that exists, and apparently that amount is somewhere in the 22 million songs region. As a consumer, how do you make a choice of which service to use? They’ve all got the same song library, and they’re all pretty much the same price. Basically, all you’ve got to work with is how much you like their mobile app. Right now, this is the only battleground these companies can fight on. That can’t be much fun for them. On top of that, those companies are under pressure to produce growth. It’s no good simply making money. You have to make more of it next month, and next month had better be bigger than the same month last year. That’s so much stress to put on your iOS and Android teams.
So they need more content. Not only that, it can’t be music. Remember they’ve already run out of new music. What else is there? Well, there’s all that stuff that you currently know as podcasts. There’s tons of it. All that content produced on a regular basis, by people who know they don’t make enough money out of it. That’s your new content. Get ready for this, because spoken word content is the new battleground. Be prepared for shows that are exclusive to different services, and are not podcasts.
I must take this opportunity to get in another kick at Apple and iTunes. I’m struggling to find a single podcaster who still likes the iTunes podcast directory. They stuck their flag in the ground years ago, because the pod bit of podcasting referred to the iPod. Now the iPod is close to death thanks to smartphones, and it’s clear that Apple couldn’t care less. They don’t make any money out of podcasting, and if there was ever a point where people would buy an iPod to get podcasts on it, that point is gone now. Mobile apps let you get podcasts on any device that runs apps, so you don’t need an iPod to listen. I can see there being a time when Apple abandons podcasts all together. Some would argue that they pretty much already have when you look at the state of the store.
If I have seen this gap in the market, then you can guarantee that other people have too. I lack the resources to exploit it, but there are plenty of people with VC funding who are running to pick up the ball Apple have dropped.
Pour yourself a nice, tall glass of Strax-used water and sit back as Emma and Mike kick off their reviews of Doctor Who Series 8 by looking at the premiere episode, Deep Breath.
A seasoned band here, but a new one for FTATR. You may ask ‘why have you done this one, or why haven’t you done that one?! You crazy drunken fucks?!’
Well we don’t know In Flames and it’s the one we had. Eat Drink Rock Deal With It.
A second trip in as many weeks. We went to Vancouver Island where Jakob’s friends and family reside. This makes us seem like jet-setters which we’re so very not.
Hello again you lovely listener of TLPOH,
This week’s show another special one for two reasons. Number  – we are joined by Mr. Richard Smith (podcaster, blogger and manager of Simply Syndicated), and number  – GOGGS IS BACK!!!!!!!!!
This show should have been a long one, but Boz jinxed it. As a result, it’s quite a lot shorter but hopefully you will still enjoy listening to us just talk horror for a while. There really is no topic as such for this show but make sure you listen all the way through as there’s a bit of an important announcement towards the end.
As always, please continue to send feedback to firstname.lastname@example.org, or tweet us at @podofhorrors or pop over to the Facebook page.
Until next time …….
In this episode I talk politics. It’s all about our national pride and wondering where it is. Most importantly, it’s about how I want my flag back.
don’t forget to get your .com domain name from GoDaddy.com for only £1.29 using the offer code audio129, or get 30% off your order of new products using the offer code audio30.
We induct the legendary American 200 and 400 metre runner Michael Johnson into our hall of fame.
In which our heroes venture on a space adventure.